Brand and Range
DAISE is a range of mood-matching fragrance and bodycare created to play your way. Our range of bath, body, fragrance and lip products are yours to layer, mix and match—just add you.
We think beauty and self-care could be less serious and more open-minded, so we made DAISE as a world where beauty meets play. A place where you’re free to experiment with mood-matching fragrance and bodycare however you want to. At the end of the day? It’s beauty. And it’s not that serious.
The DAISE range currently includes Fragrance Body Mist, All Body Spray & Deodorant, Foaming Body Wash, Exfoliating Body Scrub, Bath Bombs and Hydrating Lip Balm.
DAISE is currently available via Target and Ulta Beauty in the USA. Visit our Stockists page to find a store near you.
DAISE is currently sold in the United States (not including Canada or Mexico). DAISE will be available in the UK and Canada in early 2025, with more countries to follow. Be sure to follow our socials for updates and announcements!
DAISE is available online from target.com and ulta.com.
Ingredients and Formulas
All DAISE products have been created according to our Clean Promise, meaning they are formulated without acrylates, aluminum, benzyl alcohol, butoxyethanol, BHA, BHT, DEA, formaldehyde, heavy metals, lead, microbeads, mercury, palm oil, parabens, phenoxyethanol, phthalates, silicone, SLS/SLES & talc.
DAISE products do not contain SLS or SLES, however some do contain other types of gentle sulfates.
While our products have a low likelihood of containing gluten, DAISE is not certified as gluten-free so we are unable to say with certainty that our products will be completely free from gluten or traces of gluten.
Any potential allergens are included as part of the ingredient list found on our packaging. If you have a known or suspected allergy please consult this list and discuss with your doctor. Regardless of any allergies, we always suggest a small patch test before use.
The level of fragrance ranges from 0.3% - 3.5% depending on the DAISE product and scent. All percentages are below safety advice set by the IFRA (International Fragrance Association).
Usage and Suitability
DAISE products are suitable for those aged 12 and upward. Certain DAISE products are in aerosol form, including our All Body Spray Deodorant and Foaming Body Wash, and therefore should be kept out of reach of babies and children. DAISE Bath Bombs also contain a small collectible Mini Brands item which is not suitable for use by children under 3 years.
Our safety testing is based on individuals with normal skin types. For skin that is sensitive or easily irritated, please conduct a small patch test before use and refer to the ingredient list on packaging for any potential allergens.
Our products do not contain ingredients that are known to cause harm, whether during pregnancy or otherwise. However, everyone’s preferences during pregnancy and breastfeeding are different and so we recommend consulting your doctor before starting use of any new beauty or personal care products.
Our All Body Spray Deodorant, Foaming Body Wash and Bath Bombs have a shelf life of two years (24 months) while our Body Scrub, Fragrance Body Mist and Lip Balm products have a shelf life of three years (36 months).
Store out of direct sunlight in a cool, dark place.
Sustainability
DAISE believes that beauty products should be cruelty-free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty-free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny, and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny, and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org.
Yes! DAISE packaging is fully recyclable.
Yes, our range uses up to 30% PCR plastic, depending on the product type.
Fragrance Body Mist
Perfume typically refers to eau de parfum, which tends to have a higher fragrance concentration than a body mist. DAISE Body Mist is designed to last for up to 24 hours.
Yes! It can be used as a room spray. Be mindful to avoid spraying our Body Mist onto anything that is going to come into direct contact with your eyes, such as pillows.
Our Fragrance Body Mist is not a deodorant. We’d encourage you to try our All Body Spray & Deodorant if you’re looking for extra protection!
You can reapply every few hours as desired, however the scent is designed to linger for up to 24 hours.
Yes! We’d encourage it. Just be mindful not to spritz directly toward your face or eyes.
All Body Spray & Deodorant
Our All Body Spray & Deodorant is designed to be used as a deodorant to keep you feeling fresh and cute, while our Fragrance Body Mist is designed to be layered on top for an extra layer of scent. You can use the matching scent in both the Deodorant and Mist, or mix and match.
Our All Body Spray is a deodorant and should keep you feeling and smelling fresh for up to 24 hours, though results may vary due to factors such as temperature and physical activity.
Yes, though be sure not to spray directly toward your face, eyes or mouth.
Foaming Body Wash
Shake well. Turn the bottle upside down and spray foam in the palm of your hand. Apply to body, lather and rinse well. Pair with DAISE Exfoliating Body Scrub for the ultimate bath or shower routine.
Yes, our Body Wash is suitable for all skin types except for sensitive skin.
Yes, our Body Wash is suitable for everyday use.
We don’t recommend using body wash on your face, as the skin on your face tends to have different needs to the rest of your body.
Exfoliating Body Scrub
We recommend using it 2-3 times per week for glowing skin.
The skin on our face tends to have different needs to the skin on our body, and so we don’t recommend using our Body Scrub on your face.
While our Body Scrub is a gentle formula, we don’t recommend using it if you're experiencing conditions such as body acne or eczema, or have broken skin. Please always follow medical advice for skin conditions such as acne or eczema.
Our Body Scrub is not designed for use before shaving or waxing as this can increase irritation to the skin.
Bath Bombs
Yes, our Bath Bombs are suitable for all skin types except for sensitive skin.
Our Bath Bombs are tinted with a subtle color that will fill your bath water during use, however this won’t stain your tub or your skin.
DAISE Bath Bombs contain a surprise Mini Brands collectible inside, based on our range. (There are 12 to collect.) Sneak a peek as your bath fizzer melts away and your Mini Brands is revealed!
Hydrating Lip Balm
As often as you want! You should feel its hydrating effects for several hours after use.
No, our Lip Balms are not tinted.
Our Lip Balm does not have an SPF factor and so should not be used in place of facial or lip sunscreen.
Our Lip Balm is not a medicinal product and should not be used on broken skin including cracked or bleeding lips, or cold sores.
