Last Updated: 17th December, 2024
This Cookie Policy explains how DAISE (operated by ZURU New Zealand Limited) (“we,” “us,” or “our”) uses cookies and similar technologies on our website (“Site”). It should be read in conjunction with our Privacy Policy and Terms of Use.
1. What Are Cookies?Cookies are small text files placed on your device (such as a computer or smartphone) when you visit certain websites. Cookies enable the Site to function properly, enhance user experiences, remember your preferences, and provide analytical data to improve our services.
2. Cookies and Similar Technologies We UseWe use both first-party and third-party cookies on our Site. The cookies we use generally fall into the categories below:- Strictly Necessary Cookies: Essential for the Site’s core functionality and cannot be turned off in our systems. Without these, certain services you request cannot be provided.
- Functional Cookies: Enhance the performance and functionality of the Site. While not strictly necessary, disabling these cookies may result in reduced functionality and a less personalized experience.
- Analytics/Performance Cookies: Help us understand how visitors interact with the Site by collecting and reporting information anonymously, allowing us to improve Site performance and user experience.
A. Consent Management (Vallonic B.V. / Consent Studio CMP)
These cookies are used to store and manage your cookie preferences:
[Cookie Name] [Purpose] [Duration]
consent-studio__consent-id
Stores the proof of consent storage ID.
30 days
consent-studio__storage
Holds the user’s given consent preferences.
30 days
consent-studio__seen
Tracks if the user has seen the cookie banner at least once.
30 days
consent-studio__implicit-consent-triggered
Indicates whether implicit consent has been triggered.
30 days
We use these tools to understand how users interact with our Site and to improve the user experience. The data collected is generally aggregated and does not personally identify you.
- Google Analytics Cookies
- _ga: Used to distinguish unique users by assigning a randomly generated number as an identifier. Persists for 2 years.
- ga: Similar to _ga, also persists for 2 years.
- Google Tag Manager (GTM)
GTM is used to manage and deploy analytics and marketing tags on our Site. While GTM itself does not set cookies, it may deploy tags that do. Any cookies triggered by GTM are listed above or in their respective categories. - Microsoft Clarity
Microsoft Clarity uses cookies to gather information about how users interact with our Site, including what content they view and how they navigate. This helps us understand user behavior and improve Site functionality. Clarity sets cookies that may include session and user identification tokens. These cookies last for varying periods depending on Microsoft’s policy.
4. Third-Party CookiesOur Site may link to third-party websites (such as Ulta or Target). These third-party sites may set their own cookies. We do not control these cookies and recommend reviewing the cookie policies of any third-party sites you visit.
5. Managing Your Cookie Preferences- Cookie Consent Tool: Our Site includes a cookie consent tool (powered by Consent Studio CMP) accessible via a floating cookie icon in the bottom left corner of the screen. By clicking this icon, you can review and adjust your cookie preferences at any time. You can enable or disable certain categories of cookies, including non-essential analytics and functional cookies.
- Browser Settings: Most web browsers allow you to block or delete cookies through the browser settings. Refer to your browser’s “Help” section or visit www.allaboutcookies.org for more information.
6. Data Collected Through CookiesThe cookies we use typically collect anonymous or pseudonymized data. Some analytics cookies may collect information like your IP address, but this data is often aggregated and not used to personally identify you. For more details on how we handle any personal data collected through cookies, please refer to our Privacy Policy.
7. Retention PeriodsThe duration of cookies on your device depends on the type of cookie. Some cookies expire after you close your browser session, while others remain on your device until they expire based on their set duration or you manually delete them.
8. Updates to This Cookie PolicyWe may update this Cookie Policy to reflect changes in our cookie practices or applicable regulations. We will post the revised Cookie Policy here with a new “Last Updated” date. Your continued use of the Site after such changes indicates your acceptance of the updated Cookie Policy.
9. Contact UsIf you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
Email: web@zuru.com
Address: ZURU New Zealand Limited, 1/27 Napier Street, Freemans Bay, Auckland,
New Zealand, 1011
